SHOVEL CLUB CO.

Meet the Founder / CEO

I’ve battled depression for years, and it’s shaped every corner of who I am today. At times, it forced me to withdraw completely, isolating myself from the world. Losing people I loved some to death, others to arguments or drifting apart left me in a constant state of emptiness. Relationships, I realized, were my hardest challenge. I would give all of myself, pouring every ounce of love and care into someone else, only to feel it returned in fragments or not at all. The problem wasn’t the other person it was me. I didn’t know how to express how I truly felt. Words felt inadequate, emotions too heavy, and my silence became both a shield and a cage.

Over time, I learned to speak more honestly and feel less intensely in public spaces. I discovered that emotions don’t always need a voice; sometimes they just need a safe space to exist. That safe space became the foundation for Shovel Club Co. I wanted to create a place where people like me those carrying weight that no one else can see could find a sense of recognition and community without judgment. The designs, the shirts, the drops they are all about giving form to feelings that are otherwise invisible. Every stitch, every print, every slogan is a nod to the unspoken struggles we live with daily.

Shovel Club Co. isn’t just clothing. It’s a movement born from isolation, heartbreak, and the slow, painstaking process of learning to feel safely. It’s a rebellion against the expectation to be fine, to explain yourself, to perform happiness. Here, silence isn’t emptiness it’s acknowledgment. Darkness isn’t weakness it’s shared experience. And humor, dark as it may be, is our way of surviving the unspoken.

This brand exists for anyone who has felt unseen, for anyone who has loved deeply and been misunderstood, for anyone searching for a space to simply exist without apology. That’s why I created Shovel Club Co.a refuge stitched from pain, resilience, and unapologetic honesty.