Shovel Club is a dark humor-driven movement focused on raising awareness about mental health and depression. We create apparel and content that resonates with those who experience existential dread and emotional numbness, using grim, sarcastic, and heavy themes to connect with our community.
We design limited-edition shirts for donors, provide free merchandise to supporters, and run campaigns to spark conversations about mental health in an unfiltered, honest way. Shovel Club is more than merch—it’s a movement for awareness and support.
We embrace authenticity, dark humor, and empathy. Our goal is to create a safe space where people can acknowledge their struggles and find connection, all while keeping our signature Shovel Club style alive.